On April 29 2011, nearly 3 billion people tuned in to watch a girl from Bucklebury marry a prince born to Buckingham. But the question remained: Would a day full of British pomp and tradition change how Americans choose to wed? Here, we examine how the royal wedding is impacting our nation's nuptial script—and what it means for you.
BY: BARRIE GILLIES
For years, strapless wedding gowns have ruled the salon scene. No longer. Almost as soon as Kate debuted her Sarah Burton for Alexander McQueen gown, says Dan Rentillo, fashion director for David's Bridal, dresses in a similar style began rocketing off the racks. "Women have really responded to the coverage," says Rentillo. "They're asking for ladylike gowns with clean, simple lines." Some brides are taking it even further by requesting a replica of The Dress: By midsummer, several houses, including Justin Alexander, Mori Lee, Theia, and David's Bridal, were selling lacy look-alikes.
Photo: John Stillwell/Corbis
Three months ago, it seemed nothing could stop America's obsession with whimsical wedding stationery. Now? "More brides are choosing a classic look over personalized styles," says Laura Ching, co-founder of online stationery store Tiny Prints. "And they want British-inspired colors—white and navy instead of pink and yellow."
Photo: Courtesy of Philip Treacy
Call it the Princess Beatrice effect. "Since the wedding, hat frenzy has gripped the world," says Ellen Christine Colon-Lugo of Ellen Christine Millinery. Eric Javits of the eponymous hat line is also betting on bonnets: "They're the next hot accessory, and the royal wedding fueled the fire. We've already seen a big increase in sales of our spring and summer hats, and fall orders are even bigger!"
Hat, $1,048, Philip Treacy